Microsoft selling PCs, prepaid style

January 19, 2006 at 6:21 pm 2 comments

Those Microsoftees like to distance themselves from the PC hardware biz in the States, only just skirting it with their MSN TV 2 and Xbox units, but in Brazil they’re jumping into the market with a system of prepaid PCs for low-income buyers. They’ve teamed up with local retailer Magazine Luiza, and have already done a test run of the method, which involves prepaid cards in exchange for computer use, and once the user has paid the full price of the unit ($351), they own it. Sounds suspiciously like rent-to-own, but they’ve been rather successful with it, so maybe that hipster-style “prepaid” terminology is paying off.


Entry filed under: Geeky stuff.

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2 Comments Add your own

  • 1. Bindu  |  January 19, 2006 at 7:29 pm

    Huh? These people are trying to do the indianised “buy it in installments” way?? We better patent it before they come up with one.

  • 2. writernate  |  November 18, 2007 at 10:09 pm

    Sounds like a decent idea. But me being an educated Open Source Fan (not fanatic). And the renters being Microsoft.

    I’m inclined to hold suspicion of their goals.


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